Radhika Apte Quotes

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.

The keys to brand success are self-definition, transparency, authenticity and accountability.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

Brand matters. And ESPN is, by far, the most popular sports brand. People trust ESPN.

Brands don't just care about views. Brands care about their brand first.

I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.

We all know that the Disney brand is our most valuable asset. It is the sum total of our seventy-five years in business, of our reputation, of everything that we stand for.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Your company's most valuable asset is how it is known to its customers.

So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.

Giving builds loyal customers and turns those customers into supporters... You can find passion and profit and meaning all at once, right now.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

I think I am one of the smallest surviving brands.

An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.

I think it takes 30 years to build a luxury brand.

Your premium brand had better be delivering something special, or it's not going to get the business.