Eric Schmidt Quotes

You know what, every decision I make is in the best interest of my brand.

Everything in our world is branded.

In the beginning it was just about the business - now it's about the brand.

When you're too concerned about branding, you're restricting yourself.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

We are no doubt in the Great Age of the Brand.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I think it takes 30 years to build a luxury brand.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

Unfortunately, being a brand is really important nowadays.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Channel brand is so key.

I take my brand very seriously.

One of my mentors schooled me on branding before it was a cliche term in the game.

A lot of stuff that I'm involved in is about branding.

I'm such a brand nerd.

Brands don't just care about views. Brands care about their brand first.

Your brand is the single most important investment you can make in your business

A brand that stands for what all brands stand for stands for nothing much.

Possessing a powerful worldwide brand is essential for sustained success.

To me, a 'brand' sounds evil.

I think I am one of the smallest surviving brands.