Tom Peters Quotes

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

Channel brand is so key.

A lot of stuff that I'm involved in is about branding.

Everything in our world is branded.

I'm such a brand nerd.

In the beginning it was just about the business - now it's about the brand.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Brands are about editing.

My husband is in branding. He brands places - cities, institutions.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

One of my mentors schooled me on branding before it was a cliche term in the game.

'Shaggy' is a brand.

We are now focused on the brand, not the channel.

When you're too concerned about branding, you're restricting yourself.

Possessing a powerful worldwide brand is essential for sustained success.

To me, a 'brand' sounds evil.

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

It's a habit of mine now, noticing labels, logos, shoes.

No one is going to understand your brand better than you.