Kevin Plank Quotes

We are now focused on the brand, not the channel.

Figure out how to build a brand and stick by it so people know what to expect.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

No one is going to understand your brand better than you.

When you have premium brands, you have to have the right balance of communicating all of your values.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

You have to do what's best for the brand.

Channel brand is so key.

You know what, every decision I make is in the best interest of my brand.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

One of my mentors schooled me on branding before it was a cliche term in the game.

I am crazy for good branding and really admire companies that get it right.

A lot of stuff that I'm involved in is about branding.

I'm such a brand nerd.

In the beginning it was just about the business - now it's about the brand.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Mastering the paradox of star brands is very difficult and rare - fortunately.

Great brands are meant to be great aggregators.

I take my brand very seriously.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.