Build a lifestyle around your brand, and the audience will follow.
Marketing and innovation produce results; all the rest are costs.
Channel brand is so key.
If you are a new, upcoming designer, you've got to think of new, cool ways to make the industry look at you. Don't just get stuck in a rut, show your clothes, and be like, 'You should like this.'
Brands are the solution, not the problem. Brands are how you sort out the cesspool.
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.
Kmart appreciates and supports exclusive brands.
You know what, every decision I make is in the best interest of my brand.
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
Mastering the paradox of star brands is very difficult and rare - fortunately.
Great brands are meant to be great aggregators.
Just because a product says 'As Seen on TV' and looks like my product doesn't mean it performs like my product or will sell like my product.
A brand that stands for what all brands stand for stands for nothing much.
Mahindra's brand strategy is about niches across areas of mobility.
We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.
The whole point of corporate mascots is to be distinctive. No one in his right mind would ever confuse the Hamburglar with Mayor McCheese.
Leverage your brand. You shouldn't let two guys in a garage eat your shorts.
I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.
Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.
When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.
Unfortunately, being a brand is really important nowadays.
Figure out how to build a brand and stick by it so people know what to expect.
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
I've always refused to associate myself with a brand.
It's the power of the brand. We've never formally advertised.
