Advertising Strategy Quotes

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

As a profession advertising is young; as a force it is as old as the world.

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.

Baseball is a business. Sure, we fans are wistful dreamers who fantasize about glory on the diamond, but to the people who hold the purse strings, the Cubs win the economic World Series every year.

America Online, of course, is a master of the hard sell, from stuffing mailboxes with free trial offers to forcing subscribers to click through ads before they can get their e-mail.

In my opinion FOX is known for being a network that just advertises, and that's pretty much how they get their viewers.

Somebody with a billion followers can tweet, 'See my movie,' and it can still tank. Followers don't always translate into success because I think people are too savvy. When something takes off, it's because people are connecting to it - not because someone with a lot of followers says to care about it.

My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.

If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.

I don't stage my own publicity.

A lot of the advertisement is done by saying: first of all, have a complex about who you are.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

The art of publicity is a black art.

In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.

I want to make something commercial that people can pick up on.

I was the first advertising person who people could identify with.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

The whole point of corporate mascots is to be distinctive. No one in his right mind would ever confuse the Hamburglar with Mayor McCheese.

Too many ads that try not to go over the reader's head end up beneath his notice.

My voice, my likeness is my livelihood. That's it. I keep it simple. I pick good products.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.

Plan the sale when you plan the ad.