Marketing is too important to be left to the marketing department.
There is no such thing as bad publicity except your own obituary.
Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.
Everything in our world is branded.
Build a lifestyle around your brand, and the audience will follow.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
People don't understand the logistics of advertising.
When I realized I could use Facebook as a way to communicate directly with my fans, I thought it would be a great idea.
Forget about musical credibility. I think, unless you're Radiohead or whatever, it's pointless striving for that. What I would like is some respect.
The aim of marketing is to make selling superfluous.
In social media, people cannot build big followings organically unless what they are putting out to the world has value.
We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.
I want more people to know who I am and I want to have the chance to tease my music a bit more.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
We've got to make sure we keep the media attention on us; being on telly and in the papers gets people interested.
Channel brand is so key.
I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.
Your brand is what people say about you when you're not in the room
I'm all for it. In these days, regional marketing is the only way to survive.
The more followers you have, the more you can promote your movie. You know? It's all, like, a business thing.
When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.
I liked the fact DAKS was an unknown quantity. It's more like Gucci before Tom Ford got there. There's a lot you can do.
The strength of brand loyalty begins with how your product makes people feel.
People really don't watch TV no more - it's all about social media. I think it's a great platform for showing off your brand, who you are, interacting with fans, interacting with people in general.
Many a small thing has been made large by the right kind of advertising.
