Mark Twain Quotes
Many a small thing has been made large by the right kind of advertising.
Mark Twain, Writer, Founder, Anti-Imperialist League, A Connecticut Yankee in King Arthur's Court
Sourced by: Eigen's Political and Historical Quotations
Television was a new campaign technique and the Democrats had been trying to broadcast entire Stevenson speeches. But the cost was very high and the Republicans who more quickly embraced the new political tool had been producing and running short 30 second and 1 minute advertisement “spots.” This was to the intellectuals of the day a very ethically questionable practice as it resembled advertising and marketing of consumer products. Ball in this quotation told the staff that in order to compete in the then new campaign world of television, the Democrats too would have to use “spots”—political TV advertisements. From this campaign onward, television would become the dominant political communications medium and “spots” became not only acceptable but became the dominant TV technique and the telecasting of entire speeches of the candidates would no longer be broadcast. See candidate Stephenson’s remark about the subject: #
Samuel Langhorne Clemens, known by his pen name Mark Twain, was an American writer, humorist, entrepreneur, publisher, and lecturer. He was lauded as the "greatest humorist the United States has produced," and William Faulkner called him "the father of American literature". His novels include The Adventures of Tom Sawyer (1876) and its sequel, the Adventures of Huckleberry Finn (1884), the latter often called "The Great American Novel".
