Rishi Kapoor Quotes

What I'm looking for is a self-promoting film; a movie which immediately gets people's imagination is something I can promote - a project which writes its own publicity.

Writers say many true things about their own experiences with publicity and promotion.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

There are very few good ways to get publicity for a dictionary.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

Advertising is what you do when you can't go see somebody. That's all it is.

When a movie star sits and talks to you, it's almost always, and only, because she's promoting something.

So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

Promotion is absolutely essential in the movie business.

There's been not a dime spent on marketing for any record I've ever put out.

I'm a pitchman, my business comes from the pitch, nothing else.

Buzz and the right publicist are not only important but crucial in show business.

Advertising is a wonderful lubricant for business, if it's used properly.

I must have done about 25,000 promos.

Advertising moves people toward goods; merchandising moves goods toward people.

Promotions are the worst part of making a movie. We are actors and not salesmen. Still, you have to go to so many places to try and sell the movie.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in them by using good PR.

One of the things that we hope to do with 'Pitchmen' is to give people an appreciation of what we do.

The art of publicity is a black art; but it has come to stay, and every year adds to its potency.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

Get someone else to blow your horn and the sound will carry twice as far.

Advertising is the life of trade.

Without promotion, something terrible happens... nothing!