Entertainment Marketing Quotes

There's been (if you sort of scan the magazines) announcements of different performers that has come and tried to get the British audience to go crazy, simply by them entering the stage because they had a hit record. It just doesn't happen. That happens in America.

In many ways, a teaser trailer these days has just become a short version of the full-length trailer, as opposed to something that grabs you and teases you and makes you go, 'Whoa, what is this?'

Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

The truth is I don't think actors should have to do anything but come in and act. I feel the film companies should pay for proper advertising to see that the movie will sell instead of putting it on our backs.

I'll come back to New York. I think I'll start focusing in more on the entertainment business. I have been doing some of that already, all kinds of monkey business. But I'm all over the place, literally.

To get audiences to go see a film is a completely separate issue.

I don't think it is wrong when you - when an actor goes and sells his film. I mean, it's salesmanship; you got to tell the world what you have. You got to tell them, 'These are my wares; please see how do you like them. If you like to buy them, please buy them.' There's nothing wrong in that.

I could sell my own TV show, but I couldn't get it made.

I drove around New York when we did the upfronts and when we premiered 'Fargo,' and they crocheted a sweater for a double-decker bus and drove it around.

If you can market smut and toilet paper, you can market movies.

It's a difficult line to tread, where sometimes you go to the movies or you watch someone do publicity for movies or TV shows, and they do all the jokes that are good in the promotion of it, and you see the movie, and you're like, 'I kind of get it already. I'm not that psyched about it.'

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.

I'll be straight with you. It's not easy to sell tickets in Vegas. I'm up against Celine Dion and Britney Spears.

We made the joke when we screened 'Bucket List' that there was 100% desire to see amongst our demographic with a 40% ability to get them to see it.

I always feel like you don't do comedy for the special - you do the specials so you can do comedy. That's like a commercial for people to come out and support the new shows.

TV is just advertising for your live gig, so I'm playing whichever show is gonna get me the biggest crowd.

I believe if you go to a movie theatre, and you see something you think is incredible, if you walk out of the theatre and there was a bin in the lobby of DVDs of the film you just watched, you would buy four of them - one for you and three for your friends.