Rob Reiner Quotes

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

It's not my job. The Weinstein company, it's their job to convince people. My job was to make the movie. That's what I did. I know what we did in France was to have the maximum screenings just to let people talk about the movie and say they enjoyed the movie.

You make a film and you don't know who it's going to appeal to.

The reason they don't make movies for adults and for people which are the largest bulge of the population is because they are not usually going to the movie the first weekend. They take a while to learn about it, probably word of mouth. It takes a lot of money to release a picture.

The movies have a way of seeping out there over time. We don't put them in 2,000 theaters. It wouldn't work that way.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

I've done movies I'm very proud of, but there's always a sense of: 'Come see this shiny new car!' The question I hate the most is: 'Why should people see it?'

Toronto Film Festival is one of those festivals where there are 400 movies, and unless you have a distributor who is super confident and puts a lot of money into it, sometimes movies can go unwatched or unnoticed.

Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.

The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do is make sure it's their movie.

Across the board, Australian films need to have a lot more money spent on selling them.

One of the big problems we had was, 'Where are we going to put the trailer?' So now they've found places - they did 'A Walk in the Woods,' they put it with that movie 'War Room,' they put it with 'Ricki and the Flash.'

If you can market smut and toilet paper, you can market movies.

In many ways, a teaser trailer these days has just become a short version of the full-length trailer, as opposed to something that grabs you and teases you and makes you go, 'Whoa, what is this?'

I think Warner Bros. are probably some of the best people in marketing films in the world.

So we didn't have any stars for 'The Witch.' A24 felt they needed something special for marketing, and they wanted to have the Satanic Temple endorse the film.

Going after any movie there is a lot of competition to try and get it.

To get audiences to go see a film is a completely separate issue.

Bollywood marketing is larger-than-life. Honestly, it amuses me.

With 'Puddle Cruiser,' the first 15 minutes are the weakest. When you're total unknowns and you have a weak opening, it's a real problem. At some screenings, we'd see the odd walkout before the movie even got going. But to counteract that, we'd do sketches before the show to introduce the film.

Sometimes, more money is spent on promotion of a film than the making of it. I don't understand that logic. The movie should run on its merit.

A big blockbuster like 'Kick' expands the audience for my films and makes it easier to promote them.

As a filmmaker, you just make the movie you want to make, and you sort of put your faith in the distributor to make sure the right people see it.

I took an internship at Focus Features while I was in film school. I was really interested in how specialty movies were marketed and found their audience despite being about topics that were outside of the mainstream.