Rick Famuyiwa Quotes

We made the joke when we screened 'Bucket List' that there was 100% desire to see amongst our demographic with a 40% ability to get them to see it.

I'm one of those crazy people, if I'm watching the trailer for a movie and I'm really excited by it, I'll turn it off because I don't want to know anything. I want to be surprised because I love that more than knowing anything.

Long intros are cool because there's a little bit of anticipation, you know?

It's a fine line to find that balance: to show people enough to give them the promise of something unique, and something they want to see, but at the same time make sure that when they show up for the movie, they're surprised by what they eventually get.

If you can actually get someone to sit on the edge of their seat and feel nervous if there's a knock at the door, then you've done something pretty terrific as a writer.

One feels the excitement of hearing an untold story.

Everything's always about page-turning, right? What's next? So, if you create questions for audiences, then they'll want to know the answer. Or they begin to formulate possible outcomes. That's the game we play when we're hearing a story unfold. That's part of what sucks us into a movie.

To me, there's still nothing more thrilling than, every week, people getting to see another chapter in this story that you're telling.

If you can market smut and toilet paper, you can market movies.

That's a battle we are always fighting whenever we cut trailers or promos for films. We always wonder how much to say, and every filmmaker wants to say the minimum. You don't want to reveal your film and ruin the viewing experience.

I think with any movie, the more you know, it loses some of its power.

As a reader, I happen to like turning pages and wanting to know what happens next.

Newspapers always excite curiosity. No one ever puts one down without the feeling of disappointment.

There's a special joy you get having a show on the air that people are interested in and wanting to know what happens next. You really want to enjoy that while you have it.

I think surprises make TV entertaining.

I just wanted to give them the 'Lost Jewelry' so they can say, 'Yo, they get that's mean.' And then when I tell 'em, 'Yo, that ain't even the meal. Get ready for the meal!' That's when we 'bout to go crazy because the taste of the appetizer.

I don't know why people are so obsessed with finding out stuff before the movie comes out. It's so much more fun to just go. I mean, I don't do that. I don't go looking for stuff that I'm interested in, you know, to try and find out pictures and what the movie's about. It's so much more fun to be surprised.

I always say, 'If you're planning on seeing our movie, don't look at any more of the materials.'

I want the reader to turn the page and keep on turning until the end.

The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.

From my own internal fanboy perspective, there's nothing that I hate more than seeing a three minute trailer for a movie where I feel like it's shown me the entire movie.

The audience wants to be attracted not by the critics, but by a great story. You must deliver to the audience emotion - and when I say emotion, I mean suspense, drama, love.

I believe the most important thing you can do in any kind of novel is to make your reader want to go on with it and want to know what happens next.

When I start any book, I have no idea what I'm going to do.

We are all like Scheherazade's husband, in that we want to know what happens next.