Film Promotion Quotes

I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.

They pulled Resurrection out of the theatres, so it was running in New York and I was nominated for the Oscar and there was no ad in the newspapers to say it was running. So it was literally killed.

Once I finish shooting, I head straight home and spend time with my family. It's only when I have to promote my films that I make public appearances.

When I was out promoting 'Selma,' I became aware of so many other films that ought to be getting distribution. And this is a problem I can do something about because of my experience.

When it's a bad movie you want to release it quietly. You try to keep it a secret like an STD.

By being part of films like 'Judwaa 2,' I can ensure that I garner more fans, who'd then want to watch me in other powerful films.

I think film promotion has become really important in today's time. PM Narendra Modi also felt the need to do campaigning. If he doesn't do that, then nobody will give vote to him.

After I read the story of 'Dangal' and before the film released, I called director Nitish Tiwari asking him if he had any good script. He told me to wait for some time. So we had three-four sittings, and this film, 'Chhichhore,' came to him. The film did not have superstars, but I felt that this is the script that needs to be told.

Stars have no say in the release of a film. There are too many factors involved.

It's a terrible thing to make films that are never seen or experienced by audiences. Often times nobody knows about them, even though they are great films. They are not promoted and that's really sad.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

I've spent days in cinemas answering questions from the audience, in interviews, travelling abroad, and all they do is thank me nicely.

When you work in film, you learn to appreciate a distributor. You can have this great little film, but if you don't have a distributor, you are sitting in your living room with a great little film.

I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.

Netflix has such a knack for giving a new life to those B-movies that you thought and hoped no one would ever see. Especially when you have a new project coming out and they're looking to mine some of your lesser-known films.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

Rarely do I do film press because I'm so low on the food chain of the movie, and for me it's just this thing I did for four weeks before the next tour started.

I just saw 'Tiny Furniture' and became so obsessed with it that Judd Apatow jokes that I'm the distributor of it. I was making copies and giving them out.

Cannes Film Festival prefers political films. We have to target certain festivals based on our films.

Stars are always bigger. They bring the audience to the theatres. More than that, they do a lot of work in a film, and they are always on top. I am in no way competing with them.

My fans do guarantee me a good opening on the day my film releases. So the responsibility is more on me on doing quality work.

I met Jill Soloway at Sundance a couple years ago. I was there for 'Crystal Fairy', and she was there for 'Afternoon Delight'. She reached out and wanted to get together.

If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.

I knew that when the trailer of 'Bahubali' released, it would have a great impact, and it did.

As an audience member, everyone I talk to is like, 'I'm so excited to see 'Super 8.' I'm so excited to see it.' And part of that is because of his drive to make sure that it stays hidden until the last minute.