Kiran Rao Quotes

If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.

I did not make this a long film for its own sake. I wanted to make an entertaining film and offer it out there for those who want to see it. If word of mouth suggests there is an audience out there, hopefully their cinema will show it.

Over the years, I have realized that there's more to a film's fate than just good acting and a solid script. It needs to be marketed well. It's the package that sells - the songs, action, actors, etc.

I don't make films that are easy to market, unfortunately. I think that 'Pi' was the easiest one, because we had that symbol to stick up everywhere, so that was a good gimmick, and created a good mystery, and we didn't have to do huge scale.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.

You could go out with a camcorder tomorrow and make a movie with virtually no money, but promoting a tiny low-budget movie costs $20 million. And the money they spend on the big movies is astronomical.

Marketing for a film is tricky because you release stuff without context.

You should not do everything in your power to make reviewers cranky before - right before they see your movie.

Major motion picture studios spend hundreds of millions of dollars trying to capture some of whatever it is that makes our little 'Sharknado' movie globally popular.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

I have realised that it has become essential to promote your film. God forbid, if a film doesn't run, I shouldn't be blamed for that.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

If you can market smut and toilet paper, you can market movies.

I'll admit I started off getting actors to sing my compositions as a marketing strategy, to give the songs and films extra mileage.

In my Bengali films, I am involved with all the promotional activities, release date posters etc.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

I believe filmmakers must travel with their creations long after release.

So we didn't have any stars for 'The Witch.' A24 felt they needed something special for marketing, and they wanted to have the Satanic Temple endorse the film.

It's always good to promote a film on a larger scale before it's been put to test.

The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.

Even with a big budget, you can make a niche film.

The movies I make - the goal isn't a mass audience. They're not expensive films. So the attempt is to reach a much more limited audience - one would say an audience that enjoys films that challenge them emotionally and intellectually.