Gopi Sundar Quotes

If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

I think the best publicity I can get for my music is to conduct it.

Over the years, I have realized that there's more to a film's fate than just good acting and a solid script. It needs to be marketed well. It's the package that sells - the songs, action, actors, etc.

Being a part of exhibitions is not a burden; it's another way for an independent label such as mine to reach a larger audience by exposing them to my whole body of work.

Maybe if they start playing new rock bands videos, then maybe but there is no point in a guy like me spending 250 grand for a video that no one is ever going to see.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

Sometimes, I feel promoting a film is a more difficult task than acting!

Internet radio stations like KCRW do take you everywhere, yet that's just one of a hundred small things you have to do to succeed. It used to be, if you just got on the cover of 'Rolling Stone' and a spotlight on 'The Tonight Show,' that was enough.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

Marketing for a film is tricky because you release stuff without context.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

Bollywood marketing is larger-than-life. Honestly, it amuses me.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

If you can market smut and toilet paper, you can market movies.

Promotion is absolutely essential in the movie business.

There was a time when using TV to sell albums was frowned upon.

I think that the campaign that Fox Searchlight has thrown for 'Sound of My Voice' honors the film's roots and the film's integrity, and I don't think it overwhelms the film at all.

I've always invested in myself, whether it was marketing or putting an album together and paying for radio. Spending eight months to a year working on one single to try to get it where you know it's a hit and you can take it into the top 20.

It's always good to promote a film on a larger scale before it's been put to test.

I had this one producer who sent me tracks because he saw my YouTube videos that were popular and got a couple million views.

You want your film to be seen by the largest audience and stars help in facilitating that. Star-power does work.

Everything that you do in this entertainment business, you build a fan base.

I would like to get a wider audience. With 'Tiger Zinda Hai' I reached out to Salman Khan's market, through 'Soorma' I can reach out to Diljit's fans. As an actor I want to have my own market too.