Anita Elberse Quotes

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

I remember when I first came out as an artist, back in 2004 or 2005, the record label used to take me to all the radio stations and just have me sit in, like, their lunchroom or their conference room, and play for the whole staff. Just to introduce them to me so they would play my records.

I miss how a record label can help spread the word that you have something out.

A real foolproof way to do it is play your stuff by hook or by crook and build up a grass roots following.

I'm very new to the industry. I'm not on the Billboard 200 and that is alarming to me. But when I sat down with my management they said it's not a big deal and that it happens all the time.

This is a business built on promotion. We've been giving music away to radio stations for 30 years.

I don't think they like the idea that the people who are buying the record get to choose what goes out, because it's their job. The fans even pre-ordered stock to make sure that I had some sort of presence.

With *NSYNC, we shopped our deal for a year in America, sang a capella in everybody's office, then moved to Germany for almost two years and became popular there. A guy representing a rock band came to our show in Budapest, saw 60,000 people get excited for a band from America that nobody in America knew, and told someone at RCA.

However, the radio and national media depend much more on the hype from a good record label, and from a ' buzz ' about a band, then from just one or two good shows. There are a lot of artists that have a ton of good press going for them, and still do not make it big in the US.

My record label is treating me like I'm a new artist, which is exciting after all this time.

Nowadays you need so much money to be able to launch a new artist, notably in America; you would hardly believe the sums involved.

I can say that my big records and my success have been due to the backing which Atlantic have put behind me.

I think 'Interscope' always puts the artist first, and they're focusing on these artists' development. I felt like that was a part of my career that I kind of needed to focus on after having come from the radio and getting exposure that way. I wanted to grow my brand and grow my fanbase, and they have proven to be the best fit for that.

I've always wanted to push someone who's not really known but has mad talent. I don't know if I'm going to do a publishing company or a record label, but I'm interested in pushing artists in any sense.

It used to be that labels would spend two or three or four albums developing a new artist before they threw in the towel and moved on, which kind of gave the artist an opportunity to grow.

Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship.

I think the best publicity I can get for my music is to conduct it.

If a new artist comes, and he doesn't have a good record label to invest in him, then there is no point.

We are a business, and you do a little of what you think's right, pay your bills, and attract... a single record attracts attention to your concerts and your albums.

You know, I didn't have enough money to quit my day job... the myth of the major label deal. Nowadays, you have a tour bus and a stylist and all this stuff. But back then, no way.

There are three things we need to do for a band. We need to make a great record; we need to get the record played; and we need to find an audience for the live shows.

I hate the industry even more now, no bands get nurtured anymore. Labels only spend money promoting acts they know will be Top Ten. I find it offensive spending $2 million on a video.

Artist development is something that I've been passionate about from my days at Uptown and Motown Records.

If you're part of a record company, you're a manufactured product. It doesn't mean that you're not talented.

When I made my first album, there was no indication that anybody other than my parents were going to buy it.