Karen Civil Quotes

YouTube provides a unique opportunity for all musicians to market and promote their music and directly engage their fans.

I just wanted to have my own dynasty. I wanted my own Cash Money or Roc-A-Fella. Outside of that, I also wanted my own media company.

If you're a priority artist, then you get an amazing amount of exposure and money thrown. If you are more niche, then it's not necessarily the way forward. If you want Instagram followers and fame, then the major labels are still really great for that.

If your music is great, you will have fans, not because you have spent time chatting on social media.

When you don't have a record label and you have been on your own as we have, you can look at all these other ways you can get in touch with other people and get music out there again.

After you make good, quality music, then it's your job to go out there and promote it and to market it and to get it out there to the people.

I'm very new to the industry. I'm not on the Billboard 200 and that is alarming to me. But when I sat down with my management they said it's not a big deal and that it happens all the time.

I'd love to get played on the radio, but it just doesn't happen.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

Good bands won't get famous anymore unless they get really lucky.

I don't tweet very much. I still believe in the mystery of an artist. I believe in going out when I'm ready to sell my product. A lot of artists are out there every day. But I remember the Julio Iglesiases, the Jose Joses - and it was about the music.

I once worked at a record label called London Records. The company was owned by Roger Ames, one of the most successful figures in the British music industry. Roger always placed a value on loafing, on holidays, on not being in the office all the time.

It's about finding great artists and being part of their careers.

As an artist, you make music. And if you see people who don't know how to market your music, you get involved in it. Otherwise, what you want to accomplish 'gets lost in translation' - no pun intended.

I want to keep the whole 'Lace Up' movement going. I want to take it national and international with a machine, a label.

I posted some songs on MySpace, and right away people started asking, 'Where can I get a CD?'

I have my own marketing company, Always Civil, where I help artists create their online identity. I have worked with Lil Wayne, Young Jeezy, Mary J. Blige, Pusha T - the list goes on.

I don't want to be an artist; I don't really want to sing - though I do sing on a few songs. But I want to be the guy that presents new music from both new artists and established artists at the same time.

I can work my butt off and create an album that's wonderful, but if it's never played and never given the outlet, it won't succeed.

I have a fan base worldwide, man. I think they're really down for me. That's how I got signed - 30,000 fans retweeting Rick Ross.

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

I miss how a record label can help spread the word that you have something out.

So there was a way for you to get promoted and survive as an artist without worrying about AM radio hits.

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

Nowadays, with the state of the music business, for any artist, whether you're up-and-coming or you've been in it for awhile, you have to explore different revenues and different ways of expressing yourself.