CHAD HURLEY

There's not really any safe places on the Internet.

There are a handful of talented individuals that are always going to do a better job. If you look at the amount of TV shows or movies, there's only a handful that rise to the top.

The iPhone will maybe become more of a video-conferencing experience - you pick up your phone, you answer it, you'll be talking to someone looking at their face.

There's something very satisfying about creating a tactile product.

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.

People just don't sit down and just watch TV at night. Between cellphones, television, video games, the Internet and instant messaging, people are just spending their time in different places.

Running helped me learn how to deal with failure, and failure is a big part of the Internet business.

From time to time, I've experimented with sculpture or metal design. It's a good break from just sitting behind the keyboard.

Video is universal and allows people around the world to communicate and exchange ideas.

With YouTube - with the Internet in general - you have information overload. The people who don't necessarily get credit are the curators.

Today, technology asks too much of people.

I'm probably not creative or talented enough to create an especially compelling piece of content, but I really do enjoy watching a great movie or TV show.

If you're creating an entertainment site, you want the content to be the star.

Approach your business partners with concepts that they can get their heads around, and try to respond to their needs.

People want to see something authentic. If it's too polished and highly produced, people might not trust it as much. If it's grainy, if it's coming from a webcam, if it's someone standing there and talking their mind or sharing their thoughts, people trust it much more.

Fashion brands looking for explosive growth go the wholesale route, to get their products into stores, but then they end up relying on those sales.

Whenever you're the leader in any industry, you get more headlines.

Napster was a black market for music. Ninety-nine per cent of the music that people were downloading was illegal because they didn't have the rights for it.

Launch your product or service before you have funding. See how people respond to it before you have a PowerPoint and business plan - have something people can use, and go from there.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

Clothing, and the products that you buy, are really about how they make you feel.

Football has limited success in Europe.

When you have a group of engineers and designers, they are not exactly the best to deal with copyright law.

YouTube is committed to balancing the needs of the fan community with those of copyright holders.

CBS has received a strong and positive response from the YouTube community about the quality of its programming.