Music Branding Quotes

I always hated how I looked on camera. I never put a face to my music, which actually made the music that much more mysterious.

Record labels and producers are not looking to change you: they are looking to make a star. And what they might think is a star may not be you.

Chance The Rapper makes some of the greatest music out, and he build his brand up organically, and the fans have reacted to it.

The hardest part about the music industry for anyone is getting into the ears of the world.

It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.

I don't want to be an artist; I don't really want to sing - though I do sing on a few songs. But I want to be the guy that presents new music from both new artists and established artists at the same time.

I wouldn't use a song I didn't think was my brand or image.

I like the name Atomic Kitten. It's so great.

I really hate it when I see other bands selling their music to commercials.

Even with G.O.O.D. Music, we have artists that have done very well, and we've had artists that haven't. Being attached to Kanye is only going to get you so far. You've still got to have the records and the talent and the artistry on your own to carry it.

If you're a priority artist, then you get an amazing amount of exposure and money thrown. If you are more niche, then it's not necessarily the way forward. If you want Instagram followers and fame, then the major labels are still really great for that.

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

I've had big record label presidents look me in the face and say, 'Your music sucks, you don't know who you are, your music is all over the place, and we don't know how to market this stuff. Pick a lane and come back to us.'

When I first started, I wasn't really aware of anything in the industry or aware of who I really was. I just put my music out there and tried to get as many people to hear it as possible. I hadn't really thought about the kind of music I wanted to make.

When someone is a musician - trying to make a living off being a public figure - it's really easy for people to see me as a face on a screen that doesn't have a personal life.

I understand that, because there are so many musicians, you have to make artists into brands, but I sometimes feel like I have to be some kind of non-human icon in order for people to listen to my music.

While working for Diplomat Records, I helped several artists with their online branding and social media. Once I left the label, I worked directly with artists and noticed many artists were overlooked and underrated if they weren't in 'XXL' or 'The Source.'

I know what labels and artists need, along with the consumer.

I never want to predict the relationship between music and advertising.

I just want to get my music out and make sure that it's heard in the right way.

If we look at the fact that record covers are essentially advertisements for the music, we acknowledge a function and purpose to draw in the prospective buyer.

Apple Music is a living, breathing brand.

I just look at capitalizing on everything that I feel like G.O.O.D. Music brings to the music industry, our following, and the culture. First of all, we have incredible artists. It's definitely about getting those albums out in a very manicured fashion.

I'm not a Soundcloud rapper anymore.

I'm really careful with what the music gets put with, and we say no to so much stuff, loads of it, for things that might quadruple the sales of my album. But if it doesn't fit then it doesn't fit, you know?