Steve Stoute Quotes

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

After you make good, quality music, then it's your job to go out there and promote it and to market it and to get it out there to the people.

Advertising is the greatest art form of the 20th century.

I really hate it when I see other bands selling their music to commercials.

I've met plenty of CMOs in life, and I always say that I've never met any that can hold a candle to rock stars, who I truly believe are the greatest brand managers in the world.

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

I don't really like meetings, I like recording and performing music. I need to set myself up for when the time does come that I need better distribution or just a bigger team behind me.

Don't change a thing. That's one of the best gimmicks a band could ever come up with.

I just want to get my music out and make sure that it's heard in the right way.

I used to read music books when I was 13. My mom was working at a library. She's a librarian. I would get my mom to check out any kind of books that had anything to do with the music industry. I read a lot about royalities, publishing, marketing, stuff like that.

We're thrilled to expand our relationship, knowing that with the great team at the Music Group, Word, and Warner Bros., and with their proven record of excellence, we're looking ahead to an even brighter future for Curb.

In the old days, a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout, as a way to find fans who wouldn't have ordinarily come across their genre of music.

In whichever way my music can get out there, I'm just like, 'Sure.' It's also through the TV synch licenses that I've been surviving. I don't really make money through record sales. I used to be really picky: 'No, I don't want it to be the song of a commercial,' but nowadays it's what you need to do to get the song out as much as you can.

If you really think about it, when watching television, you have product placement all the time.

I do promotion when it is necessary, but I always want to get back to the music.

When I approach a band, I want to respect them and be respectful of their music. I'm not gonna say, 'Look, you guys are real hot, so we'll stick you in the movie, and we'll get it in all these stores and all these stations.' That isn't right.

There's nothing remotely interesting to me about marketing music as a product.

I once worked at a record label called London Records. The company was owned by Roger Ames, one of the most successful figures in the British music industry. Roger always placed a value on loafing, on holidays, on not being in the office all the time.

Ads need to be little pieces of entertainment.

I started growing my audience in small clubs through word-of-mouth. I started making music that isn't necessarily commercially viable, and it's not necessarily marketable to my peers to a certain extent.

Mix-tapes are something that have been going on for a while. They've been pretty important to hip-hop for the past 10 years. It's the way we advertise our music to the public for free.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business.

Advertising isn't a science. It's persuasion. And persuasion is an art.

I don't think the label makes the artist or the artist makes the label. It's the music that makes everything work or not.