Mark Edwards Quotes

It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

Being a recording artist, selling music, selling concerts out, having a reality show, starting film; it's great, it's beautiful.

I've never worried about how a new release will be received. I simply try to do the best I can and leave the rest to the gods. The music industry in those terms is something I loathe and detest. It conjures up images of a gigantic factory spewing out parts of the machine.

After you make good, quality music, then it's your job to go out there and promote it and to market it and to get it out there to the people.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

As an artist, you make music. And if you see people who don't know how to market your music, you get involved in it. Otherwise, what you want to accomplish 'gets lost in translation' - no pun intended.

Back in the '90s, if you did mail order in music, you could make a good living doing it if you could hustle.

I hate the industry even more now, no bands get nurtured anymore. Labels only spend money promoting acts they know will be Top Ten. I find it offensive spending $2 million on a video.

It's always the music first for me. But if the music isn't selling, there isn't gonna be no business. So you gotta make sure music is always the first priority.

Recorded music is more a marketing tool than a revenue source.

Half the battle is selling music, not singing it. It's the image, not what you sing.

And you have a record company behind it, this is a key too, you need people to fight for your records, at least a little bit. So if you have a great song, it's catchy, and you've got a little bit of help, I think that's all you need. But there hasn't been that in music.

Nowadays, with the state of the music business, for any artist, whether you're up-and-coming or you've been in it for awhile, you have to explore different revenues and different ways of expressing yourself.

I never do releases to try and make or break some contemporary band.

When radio stations started playing music the record companies started suing radio stations. They thought now that people could listen to music for free, who would want to buy a record in a record shop? But I think we all agree that radio stations are good stuff.

I've always treated the music business as a business.

When I first started recording, I was told by all of the experts in the business that the kind of music that I was doing was never going to sell. That disco was the coming thing and it was going to take over and what I was interested in was a minor sideline.

Anything I do has to have integrity, so if you just want to make music, it's not difficult finding support. The hard part for a publicist or manager is making a star.

This is a business built on promotion. We've been giving music away to radio stations for 30 years.

Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going to record stores. But in America, it's all about digital. The game is breaking down. But, look at me, you need to know how to play the game the right way.

Shoot, there's a committee to tell you everything at a record label. You definitely have to know who you are if you want to look like you at the end of the process. We've all seen people get record contracts, and by the time they're spit out by the machine, we don't even recognize them.

I think that music is still art, even if it's commercialised.

Back then people closed their eyes and listened to music. Today there's a lot of images that go with the music. A lot of music is crap and it's all commercial and the images are all trying to sell the record.