Marketing Quotes

Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.

true humility is when you can surprise yourself more than others; the rest is either shyness or good marketing

There is no such thing as bad publicity except your own obituary.

People don’t know what they want until they see it.

Everything in our world is branded.

Algorithms are opinions embedded in code. It’s really different from what you think most people think of algorithms. They think algorithms are objective and true and scientific. That’s a marketing trick. It’s also a marketing trick to intimidate you with algorithms, to make you trust and fear algorithms because you trust and fear mathematics. A lot can go wrong when we put blind faith in big data.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

When I was in advertising we used to pull them in with naked women. Now I do it with swastikas and uniforms.

Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.

Mystery makes movie stars! If you see someone on the cover of the weeklies all the time, why would you want to pay to see them in a movie?

Image means a lot. It is everything in the business that we are in.

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

I have to have an emotional connection to what I am ultimately selling because it is emotion, whether you are selling religion, politics, even a breath mint.

Marketing and innovation produce results; all the rest are costs.

People don't understand the logistics of advertising.

The cost of being wrong is less than the cost of doing nothing.

After all those years in Asia, I don't have to do promotion anymore. We just release a Jackie Chan movie and - Boom! - people go.

We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.

The aim of marketing is to make selling superfluous.

To me, the AMC brand is great storytelling - they call it slow-burn storytelling.

The friends of humanity cannot but wish that in all countries the laboring classes should have a taste for comforts and enjoyments, and that they should be stimulated by all legal means to procure them. There cannot be a better security against a superabundant population.

Leadership—not salesmanship

He that makes use of another's fancy or necessity to sell ribbons or cloth dearer to him than to another man at the same time, cheats him.

Every campaign is unique.

Humor works, and it's the best way to get attention without spending a lot of money.