6 quotes by Lester Wunderman (1920-2019), American (Advertising Executive)

Popular Quotes

Lester Wunderman

Always try to turn a marketing disaster into a marketing opportunity.

Lester Wunderman

Direct Marketing

Direct marketing coined this term in 1961. Direct marketing is defined as the ability to target specific consumers with ads rather than blanketing the airwaves with mass appeals and hoping the right people will hear them.

Lester Wunderman

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

Lester Wunderman

Advertising becomes a dialogue that becomes an invitation to a relationship.

Lester Wunderman

The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.

Lester Wunderman

Acquire with the intention to retain, and retain with the intention to grow.

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About the Author

Lester Wunderman

Born: June 22, 1920
Died: January 9, 2019
Nationality: American
Profession: Advertising Executive

Biography

Lester Wunderman was an American advertising executive widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.

LESTER WUNDERMAN