Lester Wunderman Quotes

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'

I have to laugh when I receive newsletters from major personalities and when you hit reply, you get a 'do-not-reply' address. It's ridiculous! Don't you want your customers to reply to you?

I still remember the five points of salesmanship: attention, interest, conviction, desire and close.

Product investment, quality management, and all the things that are key for a car company - great, there has been no compromise in those aspects. But I feel there's a lot we could do on communication, particularly from a Chinese perspective.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

It's a world where anyone you're selling to probably has just as much information as you, has lots of choices, and all kinds of ways to talk back. And so, the low road is less and less of an option. You actually have to take the high road: Be more honest, more direct, more transparent.

I don't care what we're quote-unquote selling; we're about inspiring people through storytelling.

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.

Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any number of stories how it has helped me to reach out to customers, dealers, protesting workers, and even security guards.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

I'm always asking, 'How do you give a guy a new reason to buy a polo?'

By creating conversation, we let our customers spread our message by word of mouth.

Marketing is the distinguishing, unique function of the business.

Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just you and your computer. Look around. If you don’t see any salespeople, you’re the salesperson.

Selling is nothing more than asking questions and waiting for an answer.

There is no sale without the story; no knockout without the setup.

We're going to try to do more to communicate the value of activation to customers in addition to making the process simpler and more consistent.

Effective communication is a key factor in the success of your product.

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'

To gain paying customers you'll need to focus on attracting the right followers, and not just on attracting the most. Communicate often with useful information to increase your value, and focus on pitching your product in a genuine way. Make sure you have a professional web presence, and with any luck, you should start noticing your efforts pay off.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

My job is to help people see what I see. If it's of value, fine. And, if it's not of value, then at least I've done what I can do.