customer persuasion Quotes

Learn to sell and you'll never starve

Your product should sell itself, but that does not mean you don't need salespeople.

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.

It's a lot easier to think of an app and write it than it is to convince people to want it.

Note to the wise: whenever someone insists that he wants to buy something from you, but tells you there's no real value in it yet, two things are happening: he's lying, and you're being taken.

I was 20 years old. I had moved to Los Angeles from Columbus, Ohio. I was working as a piano salesman - a terrible piano salesman. I couldn't sell them. I could demonstrate them, but people wouldn't buy them from me.

Can somebody explain to me why Pepsi and Coke advertise? Are we missing something? Seriously, everyone in this room has drank enough Pepsi and Coke in their lifetime they could piss it for a week.

There is no sale without the story; no knockout without the setup.

By getting your customers to agree with you in small steps along the way, you have a better chance of reaching agreement when it's time to do business.

When one has the right swing and enthusiasm, selling is not unlike hunting, a veritable sport. To scare up the game by preliminary talk and to know how long to follow it, to lose your gain through poorly directed argument, to hang on to game that finally eludes, to boldly confront, to quickly circle around, to keep on the trail, tireless and keen, till you have bagged some orders, there is some satisfaction in returning at night, tired of the trail, but proud of the days work done.

So. Are you guys here to convert me or sell me siding?

Most people buy not because they believe, but because the sales person believes.

[F]or women, like tradesmen, draw in the injudicious to buy their goods by the high value they themselves set upon them.... They endeavor strongly to fix in the minds of their enamoratos their own high value, and then contrive as much as possible to make them believe that they have so many purchasers at hand that the goods--if they do not make haste--will all be gone.

Put everything into it if you're asking people to part with money for it. That's the way I feel about it.

You cannot bore people into buying your product - you can only interest them in buying it.

It is an inwariable rule with the dealers to praise the bad points and let the good 'uns speak for themselves.

The only thing you got in this world is what you can sell. And the funny thing is that you're a salesman, and you don't know that.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

It's simple: Give thanks and use Dove.

Interviewing somebody is a lot different than being handed a stick in a 20,000-seat arena and trying to sell tickets. You're very green when you start. I'm still learning things to this day. I'm decent at interviews now, but man, getting people to buy tickets is the easiest thing in the world for me.

The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.

I still remember the five points of salesmanship: attention, interest, conviction, desire and close.