Lewis Black Quotes

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

The more informative your advertising, the more persuasive it will be.

I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

When the Mac ad campaign was in full swing, I quickened my pace as I went past certain bus stops. My wife told me that she loyally took a piece of chewing gum off my nose once.

I want the Wallwalker in the back of consumers' minds, but not actively thought about. When it returns, they'll react, 'Oh, there they are!' and they'll buy them again as impulse items.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Ever wonder about those people who spend $2 apiece on those little bottles of Evian water? Try spelling Evian backward.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

In marketing, the familiar is everything.

To be a success in advertising you must want to fill other people with a passion for possession.

The point of advertising is to destroy markets.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

I was in a supermarket and I saw Paul Newman's face on salad dressing and spaghetti sauce....I thought he was missing.

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

Sound an alarm! Advertising, not deals, builds brands.

I love that magazine, man - Victoria's Secret - and it comes, like, every three hours.

I went to school for marketing and advertising, so I have a special interest in good and funny commercials and why they work and why they're funny - which is one of the reasons I, like many people, like watching the Super Bowl, besides the game.

I was always curious why certain marketing worked and some marketing did not.

You know when a company wants to use letters in their phone number, but often they'll use too many letters? "Call 1-800-I-Really-Enjoy-Brand-New-Carpeting." Too many letters, man, must I dial them all? "Hello? Hold on, man, I'm only on 'Enjoy.' How did you know I was calling? You're good, I can see why they hired you!"

I don't know about you, but when they first introduced bottled water, I thought it was so funny, I was like "Bottled water! Haha, they're selling bottled water! ... I guess I'll try it. Ah, this is good, this is more watery than water. Yeah, this has got a water kick to it."