Advertising Effectiveness Quotes

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

I'm sure 50 percent of television ads use rhyme.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Too many ads that try not to go over the reader's head end up beneath his notice.

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.

A good ad which is not run never produces sales.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works. For years, Nielsen has been based on sampling. It's not like an electronic bullet that hits your house that tells the people at networks at all times what you're watching.

I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Nothing except the mint can make money without advertising.

You must make the product interesting, not just make the ad different.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

If you come up with something that's useless and promote it the right way, everybody will have to have it yesterday, even though they get up the next morning and wonder why they bought it.

Keep advertising and advertising will keep you.