David Ogilvy Quotes

I never write fewer than sixteen headlines for a single advertisement.

Too many ads that try not to go over the reader's head end up beneath his notice.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

The more informative your advertising, the more persuasive it will be.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

Sound an alarm! Advertising, not deals, builds brands.

The power of publicity is more important than advertising.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

What you say in advertising is more important than how you say it.

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

I've always tried to come up with something that would catch your ear.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Advertising has annihilated the power of the most powerful adjectives.

All advertising, whether it lies in the field of business or of politics, will carry success by continuity and regular uniformity of application.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

The most important thing to remember is you must know your audience.

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.

Great advertising is the expression of deep emotional sincerity.