David Droga Quotes

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Almost every single commercial on television for shampoo, sports shoes, drinks, food, clothes, perfume, cars, etc., is a short fairy tale, for they are given magical qualities.

Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Advertising is a very fundamental need, so I don't think it's going to go away.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

Advertising is the rattling of a stick inside a swill bucket.

Philosophically, I don't like doing commercials.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

I've sold everything from fashion, make-up, couture magazines, radio, reality television, movies. There isn't a thing I haven't sold, including Tampax. You name it.

Too many ads that try not to go over the reader's head end up beneath his notice.

Promise, large promise, is the soul of an advertisement.

If you really think about it, when watching television, you have product placement all the time.

The more informative your advertising, the more persuasive it will be.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

I do not regard advertising as entertainment or an art form, but as a medium of information.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Advertising is the 'wonder' in Wonder Bread.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

Ads need to be little pieces of entertainment.