EDWARD BOK

The making of money, the accumulation of material power, is not all there is to living...and the man who misses this truth misses the greatest joy and satisfaction that can come into his life -- service for others.

The American advertiser has made the superior American magazine of today possible.

The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.

The American advertiser has made the superior American magazine of today possible.

The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.

The making of money, the accumulation of material power, is not all there is to living...and the man who misses this truth misses the greatest joy and satisfaction that can come into his life -- service for others.