DAVID DROGA

If you don't have reservations, you're a fool. You can't go blind into something.

My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.

I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.

Sometimes the best ideas will come in the least inspiring places.

I strive every day to do things that make a difference.

I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.

I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.

A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.

Generosity is as much showing your vulnerability as it is your passion for something.

The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner.

If people know they're being sold to, you can celebrate the sell.

There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters.

It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.

I don't want Droga5 to be the biggest agency; I want it to be the best.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.

It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.

The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.

I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.

Do the work you believe in - if there's an authentic reason for doing it.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

Creativity has got to have some edge to it, doesn't it?

I am the most competitive person you will ever meet.

Creativity is a game changer. That's true of society, in advertising and in life.

Like anyone, I'm scared of failure. That drives you to work really hard.