David Droga Quotes

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

Ideas rose in clouds; I felt them collide until pairs interlocked, so to speak, making a stable combination.

My goal is to spread ideas. Trends always start at the top.

It's when you've stopped writing and are doing other things, especially when you're asleep, that the real work is done.

One of the changes I'm driving within Nokia is to adopt what we call 'the challenger mindset.' Let's understand that we have to fight, we have to fight our way through the difficulties, we have to listen to consumers, we have to both deliver what they need and also have some creativity and insight and deliver what the don't yet know they need.

I don't believe in traditional company structures because the best ideas do not always come from the top.

More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

Most brands want to see their products used in creative ways.

Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.

As long as you've got your courage of conviction, it works for you. I think that the same applies, too, even where you don't, because in today's world, financial resources are the least important. World has moved to the power of ideas.

The most creative person is not the person who can come up with the best idea; it's the one who can take that group of things on the table and assemble them in the greatest multiple of unique ways.

We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.

When trying to innovate, most people stop after 10-15 possibilities, failing to recognize that their first ideas are usually the most obvious ones.

In tech communities, we consider disruption the way to lead to innovation.

I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in.

Really good ideas are always good beyond what you anticipated originally.

There's zero correlation between being the best talker and having the best ideas.

Keep on the lookout for novel ideas that others have used successfully. Your idea has to be original only in its adaptation to the problem you're working on.

The job of intellectuals is to come up with ideas, and all we've been producing is footnotes.

Your success will be affected by the quality and quantity of new ideas you suggest.

To be a success in advertising you must want to fill other people with a passion for possession.

My goal is to create a therapy of ideas, to try to bring in new ideas so that we can see the same old problems differently.

We need innovation. We need great ideas that can be simply and effectively produced all over the place.

Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer. The maxim is so perfectly self-evident that it would be absurd to attempt to prove it. But in the mercantile system the interest of the consumer is almost constantly sacrificed to that of the producer; and it seems to consider production, and not consumption, as the ultimate end and object of all industry and commerce.

My ideas are not developed before I actually do the pieces.