BERNICE FITZ-GIBBON

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Creativity varies inversely with the number of cooks involved in the broth.

Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

Creativity often consists of merely turning up what is already there.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

To be a success in advertising you must want to fill other people with a passion for possession.

deferring gratification is a good definition of being civilized.

It's smart to be thrifty.

Creativity varies inversely with the number of cooks involved in the broth.

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

To be a success in advertising you must want to fill other people with a passion for possession.

It's smart to be thrifty.

Creativity often consists of merely turning up what is already there.

Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.

deferring gratification is a good definition of being civilized.