Bernice Fitz-Gibbon Quotes
It's smart to be thrifty.
Citations
Fitz-Gibbon, Bernice. Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising. Simon and Schuster, 1967.
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Bernice Bowles "Fitz" Fitz-Gibbon was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by Advertising Age. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York.