Richard Edelman Quotes

Brands must become architects of community.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

My readers and my audiences have turned into my followers. They are more than interested in what I have to say in the subjects of sales, loyalty, attitude, networking, business social media, and becoming a trusted advisor.

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.

I'm Phil Knight, and I don't believe in advertising.

People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

Fresh content doesn't exist to game the SEO system. It's the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand.

Believe it or not, I want to keep growing my audience.

Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?

We've patented the idea... of using the address book as a place to declare that you like a brand. By so doing, the brand has now got your permission to send you personal messages - it could be money off offers, coupons, promotions, just information, whatever is appropriate.

People are fans of Dunkin' Donuts. They have a relationship with the company, they go there every day. Dunkin' Donuts is using Twitter to communicate with those people. There are people who are finding value in that. There's thousands of people, I don't know how many thousands now, following Dunkin' Donuts.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.