Richard Edelman Quotes

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

Giving builds loyal customers and turns those customers into supporters... You can find passion and profit and meaning all at once, right now.

I think my customers, my fans are really like my family now - it's like a movement of fabulosity.

Brands must become architects of community.

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?

Strong emotional connections between individuals, customers, and salespeople that trust each other will always be 10 times more powerful than the most expensive ad campaign. That's the power social media makes possible.

Consumers are taking ownership of brands, and their referral power is priceless.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Quickly you learn it's way better to have fans talking and caring about you than not.

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

We have a relationship with our customer, and that relationship translates into sales.

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

I believe in emotional branding.

My biggest asset is not cash - it's a large, growing, devout fanbase.

When you focus on the consumer, the consumer responds.

It's extremely important to have a loyal fan base and be receptive to them.

The customer is always right: 'It's my money. You have to listen to me'.

Word of mouth is way more important than millions of dollars spent marketing.

If you're going to build a business that's based on community, your business has to have community in it.

We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.