Alexander Wang Quotes

If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I love market research because you really have an idea of what your consumers are looking for.

We need to listen to consumers' needs.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.

My focus has always been on connecting with consumers in a meaningful way.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Repetition makes reputation and reputation makes customers.

The well-satisfied customer will bring the repeat sale that counts.

We have a relationship with our customer, and that relationship translates into sales.

We're not in the business of shaping consumer demand. We respond to it.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

I am convinced that if you serve great value, people will come to you.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

For all we are a manufacturer, we've always had a lot of communication with the consumer.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

Word of mouth is everything.