Jenny Packham Quotes

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

We will invest more into China to make sure that our brand gets more known to Chinese customers.

I look to work with businesses that know what they are doing but need larger distribution or exposure.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

We want a direct relationship with our customers. To build a business and sell products to them.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Repetition makes reputation and reputation makes customers.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

I love Claw Money. They always send me stuff. I always wear their sweatpants.

We have a relationship with our customer, and that relationship translates into sales.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

I am convinced that if you serve great value, people will come to you.

A satisfied customer is the best business strategy of all.

When you focus on the consumer, the consumer responds.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

We have always said that advertising is just the icing on the cake. It is not the cake.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

The object of advertising is to get people to feel better about the product you're selling.

When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

There's a lot of brands around the world that want to get exposed in the U.S.A.

Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.