Guy Kawasaki Quotes

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Many a small thing has been made large by the right kind of advertising.

I don't give interviews on Chanel because it is not useful for the Chanel business.

I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

I told the Mucinex people, 'You picked me because I always sound sick'. They were like, 'Well, it doesn't hurt'.

If other members of the Hindi film fraternity are doing aggressive promotional campaigns, then I can do the same.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

It's not easy to get a celebrity to attach themselves to something. You have to build a relationship.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

I use trolling tactics to build my brand.

I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.

I feel like I have to do some promotion to let the people know that the records are out there; but I kind of like the idea that it's my work that does the talking rather than me.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Rather than spend millions getting film stars, I am quite happy to be brand ambassador myself.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.