Mike Cernovich Quotes

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

Instagram is a place for businesses to build their business.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

People really don't watch TV no more - it's all about social media. I think it's a great platform for showing off your brand, who you are, interacting with fans, interacting with people in general.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

I think we live in this interesting point where if you know how to and you're interested in capitalizing on social media for good and for brand building, there's so much potential.

I promoted myself on Twitter and Facebook as hard as possible, nonstop. People started realizing that if they commented on my videos, I'd reply to their comment, so I started getting a lot more views and comments.

I look at Twitter as brand building.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly.

I remember asking one of my agents, like, 'Hey, is this Instagram thing good for models, or is it bad?' And they said, 'No. Keep doing it. Heidi Klum, or whoever, has millions of followers, and that doesn't hurt them.' So, I kept with it. I think it definitely helped.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

Dedicate a lot of your time creating Vines and try to post daily.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

I've heard people on panels say, 'You must have a Web site. You need to tweet. Repeat the title of your book constantly,' and I just want to say, 'Shut up. Everything you're saying is wrong.' People will know instantly if your only motivation for tweeting is to sell books.

The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.

My Instagram, my Twitter, is a form of advertisement for my business and what I do. Yeah, my brand. It is, but it is crazy how negative it is to everything!

Apart from creating a vibrant branded Twitter account for your startup, business owners should consider creating their own personal account on Twitter. Fans and followers often want to connect with the person behind the brand.

With social media, if you have a viral video people can like what you do and it's homegrown and very organic.

Attention is very, very easy to create and receive on Twitter when it's rooted in something really negative.

Prior to the online platform, I had to make sure I go around and have conversations and go to schools and make appearances. But now with online presence, I try to put out videos and different posts every day. I try to inspire.

I run a meme type of account on Twitter; I know what my audience is looking for.