Digital Advertising Quotes

Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.

I feel like I've got a pretty good presence online through Instagram and Facebook. I just keep it simple.

The future of advertising is the Internet.

As a profession advertising is young; as a force it is as old as the world.

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

The digitally native vertical brand (DNVB) is born on the Internet. It is aimed squarely at millennials and digital natives. It doesn't have to adapt to the future; it is the future. It doesn't need to get younger customers. It starts with younger customers.

There is so much we don't know about Facebook. We know we have a corporate monopoly that has repeated serious violations that are threatening our democracy.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked.

The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.

Nowadays, social media is the easiest place to go to find something.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.

Corporations like Google, Facebook, Amazon, all of these large companies, are making tens or hundreds of billions of dollars off of monetising people's data.

Yahoo!, over the years, had been the king of the banner ad.

I completely understand social media as a method of promotion and digesting information, but it just seems like a colossal waste of time to me, and there's a million other ways I'd rather waste my time.

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

What I worry about the most is the competition for young eyeballs. We have so many other competing forms of media. I don't take any audience members for granted.

One of the big no-nos in cyberspace is that you do not go into a social activity, a chat group or something like that, and start advertising or selling things. This etiquette rule is an attempt to separate one's social life, which should be pure enjoyment and relaxation, from the pressures of work.

When I talk about the Internet, it's because young people are there. TV and radio are still what moves the masses, and you can't ignore that. But you also have to feed that monster that grows daily, which is the Internet.

I am looking forward to work on digital platforms more often than not.

My goal is to bridge the gap between social media and traditional media.

Digitization has altered the nature of the film industry. Social media, especially, has become a decisive factor in determining a film's box office success.

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.