Bruce Barton Quotes

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

Everyone is someone else's catalyst for selling something these days.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Advertising is the greatest art form of the 20th century.

Advertising isn't a science. It's persuasion. And persuasion is an art.

I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can't think about rugby while you are doing that!

Advertising has always been something I kind of understood.

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

Advertising is the art of persuasion.

Because I'm in advertising, not electricity!

Business today consists in persuading crowds.

The public don't know what they want; it's my job to tell them.

Advertising is a wonderful lubricant for business, if it's used properly.

Everything is designed to help you sell out.

An advertising agency is 85 percent confusion and 15 percent commission.

Promise, large promise, is the soul of an advertisement.

If you really think about it, when watching television, you have product placement all the time.

Salesmanship is limitless. Our very living is selling. We are all salespeople.

One of the things that we hope to do with 'Pitchmen' is to give people an appreciation of what we do.

I warn you against believing that advertising is a science.

Everybody is promoting something.

People don't understand the logistics of advertising.

To be successful you have to convince the public.