Advertising Techniques Quotes

As a profession advertising is young; as a force it is as old as the world.

In Northern Ireland, helicopters are not usually used to promote poetry.

Madison Avenue’s advertising men are going to run much of the show and ‘sell’ the candidates with the same compelling advertising techniques that they use to sell carloads of toothpaste, cigarettes and soap.

I'm the master marketer.

Because I'm in advertising, not electricity!

I never write fewer than sixteen headlines for a single advertisement.

After completing my studies, I got into advertising.

Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.

There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.

The advertisement is one of the most interesting and difficult of modern literary forms.

I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.

I'm not very good at promotion.

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.

There is such a very large quantity of books clamouring for a buyer's attention that publishers have relied more and more on support such as blurbs as a way of getting an independent recommendation from a familiar name, much in the same way that Amazon.com will send an e-mail recommending Book A to a customer who's already purchased Book B.

The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.

We're bombarded with images. Take the time to stop and look at something then connect with them and maybe they're thinking the same thing, I used a lot of devices to catch the eye of people who have seen a lot of stuff, having worked in advertising and in editorial. I have learned to get someone to stop and look at something, that language.