Public Relations, PR Quotes
Also published in What Do You Care What Other People Think, 1988. This was his last publication. He realized that NASA was under so much political and public relations pressure, that important science issues could not be faced squarely. So he wrote his own appendix to the report which was embarrassing to some of the administrators and contractors but was really appreciated by almost all of the scientists and engineers.
He was parodying Lincoln’s famous quotation: {609284}.
Many companies appear to be doing much better than they really are. Often they employ PR professionals to create that impression. Some companies are not even solvent, but the only way we can all tell is to have a recession generally or in that particular sector—the equivalent of the tide going out.