Daniel Lyons Quotes

I don't give interviews on Chanel because it is not useful for the Chanel business.

In the future, my communications with the public and with the markets will be entirely through regular and formal channels.

My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.

In my first company, Seer Technologies, where I was chief technology officer, we shied away from the media. We watched every word and were guarded in front of journalists.

People at Facebook are fairly used to the press being nice to us or not nice to us.

Corporate communications will become a high-tech art, just as political communication is for Obama.

Companies the size of PepsiCo is like running a little republic, there is no question about it. The only difference is that I don't have to worry about the media hounding me every day, on every word that I say. I have a board of directors that runs the country in the interest of the stake holders.

Executives are rarely comfortable speaking on the record, particularly in secretive Silicon Valley companies.

When a movie is being rolled out, the studio publicists and all our individual publicists get together and come up with bullet points and talking points - 'Make sure you stay away from this,' and 'Don't say that quite that way, because that quote can be taken out of context,' and that kind of thing.

I'm kind of the crisis communications person at 'SNL.' If there are fires to put out, they try and find me.

Work at a place like Google for awhile: if you do an interview and you say all the right things, no one really cares. But the day you say the wrong sentence, it's attributed to 'Senior Google Executive,' and the stock moves, and everybody hates you.

Wish I had a PR team. That sounds very fancy.

PR is premised on truth, trust, and transparency.

I was in a profession that received a lot of media.

Wooing the press is an exercise roughly akin to picnicking with a tiger. You might enjoy the meal, but the tiger always eats last.

I've had high-powered publicists in my career, and I've had publicists when they've had no power. I've run the gamut.

I'm less concerned about whether being a good corporate citizen burnishes a company's reputation. That's just an added benefit. I believe it's a responsibility, and there is no negotiating on responsibilities.

Like ministers of information, consultants condense the message, smooth out the dissonances, unify the rhetoric, and then repeat and amplify it ad nauseam through the client's rank and file.

You play to whatever publication you're being interviewed by.

I've never played the PR game.

By the time of the '90s boom, CEOs had become superheroes, accorded celebrity treatment and followed with a kind of slavish scrutiny that Alfred P. Sloan could never have imagined.

Republicans have never been good at public relations.

I understood public relations and always maintained a high profile.

I was never one to run away from trouble - I intend to continue to fight my corner and try to redeem our reputation in some way. It's very difficult when you see the PR campaign that Anglo have built up against us. A lot of the media would be very anti-Quinn and have fallen hook, line and sinker for the Anglo story where they are the good guys.

I don't often get angered by the things press spokespeople say. Most of these people have difficult jobs and are often forced to be the public faces of policies they had nothing to do with creating.