Apple is very, very good at almost everything it does, and that includes corporate communications.
Politics is a lot of serendipity. You're in the right place and the right time and you've got the right message, and it either connects for you or, or it doesn't.
I think that what we've been able to do is put together both a good group of scholars and analysts and people who aggressively want to make the case to the American public.
I don't think its particularly smart [in a campaign] to spend your time responding to the other candidate.
You've got to attract interest in your candidate. The problem when you're running far behind is that you've got to move through those positive phases very quickly. Then, you have to draw attention to the other guy. You've got to create interest in why you differ from him and you've got to create a desire to remove him.
All I can tell you is that I know the enemy, allies, and troops hear what I say.
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.
I think the Obama Administration has done a lousy job marketing and selling and explaining this entire thing. And, as a result, all of these right-wing front organizations financed by the Koch brothers, are blanketing the airwaves with lies about Obamacare. And people are scared.
Like ministers of information, consultants condense the message, smooth out the dissonances, unify the rhetoric, and then repeat and amplify it ad nauseam through the client's rank and file.
Sometimes you've gotta hide the medicine in the food. You can't slap somebody in the face with facts, all the time. It's too harsh.
It is not propaganda’s task to be intelligent, its task is to lead to success.
I think that all money can do is to get your message out. Unfortunately, we live in a world where you have to use mass media to communicate with the people, and it just costs an awful lot of money.
Whatever Language Pakistan understands India should teach in that language
Without credible communication, and a lot of it, the hearts and minds of others are never captured.
When a movie is being rolled out, the studio publicists and all our individual publicists get together and come up with bullet points and talking points - 'Make sure you stay away from this,' and 'Don't say that quite that way, because that quote can be taken out of context,' and that kind of thing.
Calling the new company Live Nation Entertainment is a big statement. Let's make sure we send a strong message from the first investor call.
This will play right into Obama's hands. He's humanitarian, compassionate. They'll use this to burnish their, shall we say, 'credibility' with the black community -- in the both light-skinned and dark-skinned black community in this country. It's made-to-order for them. That's why he couldn't wait to get out there, could not wait to get out there.
When it comes to communicating change at any time, the mission must be clear, and it must inspire.
We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context.
Corporate communications will become a high-tech art, just as political communication is for Obama.
A politician's words reveal less about what he thinks about his subject than what he thinks about his audience.
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
Democrats, if they're smart and they're not brain-dead, are doing two things right now.They're having self-deprecating humor written for them. There was no humor in Cleveland. And they are not making this a Donald Trump.
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
The businessman only wants two things said about his company-what he pays his public relations people to say and what he pays his advertising people to say. He doesn't like anybody ever to look above, beyond or over that.
