Tina Brown Quotes

I'm in the communications business.

In this rapidly changing media environment, business transformations need to be closely linked to communications strategies.

In the future, my communications with the public and with the markets will be entirely through regular and formal channels.

My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.

Like ministers of information, consultants condense the message, smooth out the dissonances, unify the rhetoric, and then repeat and amplify it ad nauseam through the client's rank and file.

Republicans have never been good at public relations.

I understand the art of PR, social media, gossip, and what that does for businesses, so I don't really trip off of it.

A digital director shouldn't be out front, but a campaign manager's job is to set a narrative.

I think that all money can do is to get your message out. Unfortunately, we live in a world where you have to use mass media to communicate with the people, and it just costs an awful lot of money.

In this digital age, there is no place to hide behind public relations people. This digital age requires leaders to be visible and authentic and to be able to communicate the decisions they've made and why they've made them, to be able to acknowledge when they've made a mistake and to move forward, to engage in the debate.

The power lies with content creators now, but if you can't reach people, there's no point.

To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.

Viral videos aren't just about being funny. They're about identity creation.

PR is extremely important, and being able to use it in the right way means everything. You have to market your success.

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

I am a PR disaster because I talk too much.

One of the things that we hope to do with 'Pitchmen' is to give people an appreciation of what we do.

During my years as a press secretary, I developed a powerful internal filter, which worked to strip all things 'off message' from my thoughts before they came out of my mouth. It didn't always work, of course, and I said more than a few things I regretted.

I graduated high school, and I did my internship at Dove in their public relations department because I thought I wanted to be in PR, which turns out I did not. It was right when they were coming out with the Campaign for Real Beauty, so I got an inside view on the whole thing.

Technology has had more of an impact on the presidency and how the presidency communicates than anything.

Those involved in the program are interested in how to use photography, videos, the Internet, film, and anything related to communications and transmission of information in the most up-to-date modern ways.

What's sort of interesting about the whole public relations disaster that is the Net, in some ways, is that the fundamentals are really good.

I was asked to write a press briefing emphasizing the positive steps the administration had taken in the area and minimizing the negative ones. I was an Assistant to the President. I have done that for several Presidents. When you’re on the staff of the President of the United States you try and make things look as good as possible.

It would be ridiculous to ignore the speed and possibilities of the digital landscape - you absolutely need to have fast-moving news online, but if you want to build a large audience over time, you absolutely have to take a risk on the big challenging stuff.

As an opinion manager, a campaign consultant, fixing personality negatives is a lot easier than fixing character negatives.