Communication Strategy Quotes

Listen to many, speak to a few.

Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.

Our most tragic error may have been our inability to establish a rapport and a confidence with the press and television with the communication media. I don't think the press has understood me.

When I realized I could use Facebook as a way to communicate directly with my fans, I thought it would be a great idea.

Silence is safer than speech.

What matters is not whether one talks to adversaries but what one says to them, which strategies of engagement are set in place, and how competently they are executed.

It’s like a presidential press conference. Information goes in and information goes out, but there is not necessarily a connection between the two.

The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.

A leader has to keep saying the same things over and over again.

Founders need to figure out what the message of the company is going to be.

Feeding the media is like training a dog. You can't throw an entire steak at a dog to train it to sit. You have to give it little bits of steak over and over again until it learns.

Be slow to speak, and only after having first listened quietly, so that you may understand the meaning, leanings, and wishes of those who do speak. Thus you will better know when to speak and when to be silent.

It took me a while to realize that the only way to really communicate with people is to give them your point of view.

It is a mistake to make propaganda many-sided, like scientific instruction, for instance... As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered.

You can take a position with the media, but don’t necessarily get in their face.

Communication and communication strategy is not just part of the game - it is the game.

The absolute worst thing that you ever can do, in my opinion, in bringing science to the general public, is be condescending or judgmental. It is so opposite to the way science needs to be brought forth.

The planned use of information targeted at specific audiences using any media available to achieve desired outcomes that primarily benefit the source

Print is the sharpest and the strongest weapon of our party.

The Agency became so wrapped up in the military operation that it failed to appraise the chances of success realistically. Furthermore, it failed to keep the national policymakers adequately and realistically informed of the conditions considered essential for success.

Though secrecy in diplomacy is occasionally unavoidable, it has its perils ... Publicity may cause some losses, but may avert some misfortunes.

Talking to the press, you say things a little differently.

People are more sophisticated in the way they go about dealing with the press.

This business of saying the same thing over and over and over again – which to a lot of Washington insiders and pundits is boring – works.

I don't speak about rumours every day in the press, because it's not necessary to tell everybody the same answer.