Ronald Koeman Quotes

The press briefing today I believe has lost much of its usefulness.

Ninety-nine percent of the time, if you're straight with the press, they'll be straight with you.

I am interested in the press and what they do.

I don't write my own publicity materials, I just read 'em and give 'em the OK.

At times people in the press were also useful to me.

I find very often people like to confront rumors. It depends on how much they trust you. And you have to have a line between what is tasteful and what isn't.

I hate to spread rumours, but what else can one do with them?

I think there's a form of honesty, because I used to be very honest with the press, and then it backfired on me, and I understood it.

Politics is a matter of communications.

Heavy media attention legitimates anything …

Misunderstanding is the great enemy of every White House press secretary.

You could put it that way if you wanted to cause people concern. On the other hand, you could report it as I said it.

Don't believe anything they write about you, good or bad.

… in the modern world, in which any tom‐dick‐or‐harry has ready access to the Internet, the professional press is no longer a necessary intermediary for leakers.

The people who are afraid of talking to press are people who have something to hide.

I find it so astonishing how poorly a lot of politicians handle negative whatever in the press. You have to just get it all out there. You have to be totally, uncomfortably honest.

If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something.

If I say one thing to the UFC, I say it in an interview. I don't have conflicting stories.

If you live in the overlapping world of politics and media, as I am learning, anything less than full transparency can potentially do you in.

Some people do believe that any publicity is good publicly, but I don't. I would never want to be in news for rumours.

PR is premised on truth, trust, and transparency.

Donald Trump is able to get his message out.

I think that all money can do is to get your message out. Unfortunately, we live in a world where you have to use mass media to communicate with the people, and it just costs an awful lot of money.

I don't do anything for press.

I don't believe it helps when internal affairs are made public.