Daniel Lyons Quotes

I interact with journalists all the time, and I note how they behave.

Advertising was only meant to be a very small part of my life. I had intended that I would work extensively in journalism for about five or six years and then I'd become a writer.

When I was young, I flirted with the idea of a career in journalism on one hand and politics on the other.

I think of us as journalists; the medium we work in is blogging.

Corporate communications will become a high-tech art, just as political communication is for Obama.

Our job [White House press secretaries] is to serve the interest of the President while recognizing the interests of the press.

Bloggers are not reporters.

I was a publicist for other people's movies.

The blogosphere might be very useful as propaganda or as therapy. But it's not journalism.

Press releases are easier to write than code, and that is still easier than making a great product.

PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.

At times people in the press were also useful to me.

People say, 'Oh, you're doing the job of journalists.' I think it's very important to note that we can't do our job without journalists. Journalists can do their job without late-night comedians. They'd be just fine without us. But we, of course, use their work every day to build our pieces.

When you think about it, media's the intersection of content and technology - it's all about storytelling, like photography and the camera.

I write for 'Self' magazine sometimes.

I normally have a healthy fear of journalists.

I spent a whole 12 years helping other people tell their stories as a publicist, so just to be able to go and write and get behind the camera, that's my thing.

Great stories are still just great yarns. News remains the best human drama ever. Technology is not changing the story; it is just changing the way in which we deliver it.

When I started off in journalism, you knew there was an audience out there and that you wanted people to read what you produced. But it also felt like you had a limited ability to shape the audience, or to acquire an audience, for what you were doing. So you didn't really think too much about that.

I am a big believer in PR.

I love technology. I love trying to tell stories in new ways using technology.

I scarcely talk to reporters at all.

I've basically worked as a journalist and a writer.

I studied broadcast journalism at Pepperdine University. After a short career in television with MTV and later on at FX Network, I found my true calling in Eventbrite.

The inexorable rise of the Internet and the citizen journalist presents us all with challenges for the future.